Over the years, I’ve partnered with a diverse range of organizations—from nimble startups to established enterprises. My focus is always the same: delivering measurable impact through thoughtful, people-centered strategies that drive real results.
Meet Esther
Your AI-Powered Growth & Customer Experience Executive
Harness the power of AI with a human touch. I help organizations unlock sustainable growth, elevate customer loyalty, and deliver unforgettable experiences—combining cutting-edge technology with a people-first approach. Whether your goal is to boost retention, drive revenue, or craft moments customers can’t stop talking about, I’m here to turn ambitious growth objectives into reality.
Trusted by teams big & small
About
Esther Lopez
I’m an AI-powered growth and customer experience leader with over 15 years of expertise blending technology and strategy to deliver measurable impact. I’ve driven a 99.2% retention rate and boosted recurring revenue by 173% through a mix of data-driven strategy, empathy, and innovation.
A hands-on problem solver, I help scaling startups and large enterprises turn challenges into smart, sustainable growth — inspiring teams and delighting customers along the way.
Services
How I drive your success
Discover how I combine AI-driven insights with hands-on expertise in customer service, sales operations, business development, and growth marketing to accelerate your company’s success and build lasting customer loyalty.
Customer Experience
With deep expertise in onboarding, expansion, and retention, I craft customer success experiences that not only keep your current clients loyal but attract valuable new ones — all powered by data and empathy.
Business Development
My strategic approach leverages innovative techniques and relationship-building to unlock new sales channels and penetrate untapped markets, propelling sustainable business growth.
Sales Operations
From building sales processes to managing pipelines, deals, and revenue operations, I provide end-to-end support — including quotes, invoicing, and seamless payment integration — to boost your sales engine.
Growth Marketing
I develop data-driven marketing campaigns focused on identifying qualified leads and maximizing conversion rates, building a solid foundation to fuel scalable, measurable growth.
Popular projects
Choose from my most popular AI-powered growth and customer experience projects to save time, boost your sales, and delight your customers. Let me help you automate support, personalize marketing, and optimize your projects with cutting-edge AI solutions that get results.
CX
AI-Powered Customer Support Chatbots
Boost customer satisfaction and reduce support costs with AI-powered chatbots that provide 24/7 instant responses, resolve common issues, and improve response times.
MKTG
Generative AI for Personalized Marketing Campaigns
Create highly tailored marketing content—emails, social posts, ads—using generative AI that drives customer engagement and improves conversion rates at scale.
SALES
AI-Driven Sales Outreach and Lead Generation
Increase sales efficiency by automating lead scoring, qualification, nurturing, and personalized follow-ups with AI-powered tools that identify high-potential prospects and convert leads into loyal customers.
Testimonials
What my peers say
I've had the privilege of working alongside some truly remarkable individuals who have become familiar with my expertise. Here's a glimpse into their heartfelt thoughts about me and my work.
Esther is one of the most vivacious, knowledgeable, hard-working, and personable individuals I've had the pleasure of working with at HubSpot. Her wealth of experience in marketing and in life make her a valuable asset to any team.
Steve Haase
Chief Customer Officer | Yada.ai
When I joined the IMC team at HubSpot, one of the things I was most excited about was getting to side by side with Esther. Her enthusiasm, passion, and intellect were nothing short of inspirational. She is charming, bright, high-energy, resourceful and knows how to truly solve for the customer.
Amy Ullman
Principal Solutions Engineer | Salesforce
Esther has a burning passion for content and Inbound marketing, you can see this come through only moments after speaking with her.
Pete Raymond
Strategic Accounts - Customer Success Manager | Klaaviyo
Esther doesn't wait around for permission when something needs to get done, she takes the initiative and backs that up with the follow through to deliver. Absolute pleasure to work with.
Laura Fitton (Pistachio)
Strategic Partnerships | Agent.ai
Esther is a hubspot guru and is great at bridging the gap between marketing and sales. During a short project she was able to help us better identify our customer acquisition costs and begin to build out processes for future campaigns. She is resilient and determined.
Aaron Larkins
Managing Partner | Larkins Ventures
Esther is one of the most passionate people I have ever encountered in the business world. While working with Esther I repeatedly saw her use this passion to help the customers she was working with succeed. Always full of energy and fresh ideas about how to help her customers, Esther would be an asset to many a marketing team.
Will Kavanagh
Staff Business Systems Analyst | HubSpot
Esther is a truly exceptional person. During my tenure at HubSpot, she came to the rescue to help train and support several of my customers who needed some extra TLC. This was all above and beyond what she was required to do every day. Kind, supportive, smart, and truly passionate to help people, Esther excels at anything she does. She's an asset to any organization.
Lindsay Romero
VP, Global Capital Markets | Donnelley Financial Solutions
Esther Lopez is a passionate & effective inbound marketer who understands digital marketing in the 21st century. She and I worked together in the same room and collaborated on several presentations regarding account management & building trusted adviser status. Esther is a hard worker, has a good sense of humor, gets the vision & the details of inbound marketing.
Dan Tyre
CEO & Founder | Tyre Angel
I worked with Esther to help set up clients for success with inbound marketing, from initial strategy formulation through to execution, always identifying creative new ways to accomplish client goals using the HubSpot software platform. Her commitment to inbound marketing is unmatched. I can recall countless times seeing her working long hours to put in the extra work to ensure her clients' success. Esther is a great asset to work with and to have on your team, she puts 100% into everything she does
Anna Norregaard
Strategic Partnerships | Vanta
Esther has tenacity and vibrance second to none. She is extremely dedicated to inbound marketing and works hard to make sure her clients see results. Esther also looks for opportunities where she can impact the company positively be it through special projects, improving processes, or helping customers reach the goals they set out to achieve.
Esther is also bilingual, has a great communication style with customers, and takes feedback well.
Dolly Howard
Inbound Marketing & HubSpot Consultant | Self-Employed
Esther loves HubSpot and is the biggest fan of Inbound Marketing I know. Her passion, hard work-ethic and focus on customer success is what separates her from the pack. She's also bilingual and aware of the cultural nuances of serving international customers. I highly recommend working with her if you have the opportunity!
Derek Marin
Outbound Manager for BizDev | CTS
Esther brings a lot to the table, when we worked together as IMC's there was never one instance where I'd look over and see Esther being distraught or unhappy while talking to her clients. She knows how to drive success, and she has the ideology of inbound down solid.
Shawn Segundo
Global HubSpot Lead | AMBOSS
Esther is an extremely valuable employee and co-worker. She was eager to learn and was never afraid to step up from day 1. Esther also learned quickly, exudes a positive/happy attitude, understands all areas of business, and promotes a synergy with other departments. Other areas where Esther stands out are understanding team work, whether she was a leader or a team member, she was always willing and enthusiastic to be either. I think Esther is an excellent candidate for employment or partnerships and I hope to work with her again in the future.
Brian Hoenig
Website Service Manager | Notified
It was a pleasure.
Esther is a very reliable employee and a key member of our team. She meets deadlines and knows the importance of a deadline.
Esther is timely and a great communicator.
Graduating from BU! Great Student.
Roger Tower
Managing Owner | Tower Agency
Esther was extremely helpful during on-the-job training. She showed me the ropes at IDL and I thoroughly enjoyed working with her.
Pete Federman
Assistant Professor | UMass Boston
Need a hand?
Let's join forces!
Ready to explore how we can drive your success together? Send me a message or book a quick chat at a time that works for you. I look forward to learning about your goals and how I can support them.