Growth Marketing
Discover the diverse range of marketing initiatives I manage to elevate brand presence and drive measurable results. From campaign development and content strategy to market research and digital advertising, these projects highlight my ability to craft targeted, data-driven approaches that engage audiences and fuel business growth. Each project is focused on building brand awareness, generating leads, and maximizing ROI.
Generative AI for Personalized Marketing Campaigns
Create highly tailored marketing content—emails, social posts, ads—using generative AI that drives customer engagement and improves conversion rates at scale.
AI-Enhanced Website Design & Development
Build a professional, user-friendly website that’s designed for conversions, optimized for search, and enhanced with AI tools for personalization, analytics, and smarter user experiences—in less time.
Let's join forces!
Ready to explore how we can drive your success together? Send me a message or book a quick chat at a time that works for you. I look forward to learning about your goals and how I can support them.
What my peers say
I've had the privilege of working alongside some truly remarkable individuals who have become familiar with my expertise. Here's a glimpse into their heartfelt thoughts about me and my work.
I worked with Esther to help set up clients for success with inbound marketing, from initial strategy formulation through to execution, always identifying creative new ways to accomplish client goals using the HubSpot software platform. Her commitment to inbound marketing is unmatched. I can recall countless times seeing her working long hours to put in the extra work to ensure her clients' success. Esther is a great asset to work with and to have on your team, she puts 100% into everything she does
Anna Norregaard
Strategic Partnerships | Vanta
Esther loves HubSpot and is the biggest fan of Inbound Marketing I know. Her passion, hard work-ethic and focus on customer success is what separates her from the pack. She's also bilingual and aware of the cultural nuances of serving international customers. I highly recommend working with her if you have the opportunity!
Derek Marin
Outbound Manager for BizDev | CTS
Esther Lopez is a passionate & effective inbound marketer who understands digital marketing in the 21st century. She and I worked together in the same room and collaborated on several presentations regarding account management & building trusted adviser status. Esther is a hard worker, has a good sense of humor, gets the vision & the details of inbound marketing.
Dan Tyre
CEO & Founder | Tyre Angel
Esther brings a lot to the table, when we worked together as IMC's there was never one instance where I'd look over and see Esther being distraught or unhappy while talking to her clients. She knows how to drive success, and she has the ideology of inbound down solid.
Shawn Segundo
Global HubSpot Lead | AMBOSS
Esther doesn't wait around for permission when something needs to get done, she takes the initiative and backs that up with the follow through to deliver. Absolute pleasure to work with.
Laura Fitton (Pistachio)
Strategic Partnerships | Agent.ai
Esther is a hubspot guru and is great at bridging the gap between marketing and sales. During a short project she was able to help us better identify our customer acquisition costs and begin to build out processes for future campaigns. She is resilient and determined.
Aaron Larkins
Managing Partner | Larkins Ventures
When I joined the IMC team at HubSpot, one of the things I was most excited about was getting to side by side with Esther. Her enthusiasm, passion, and intellect were nothing short of inspirational. She is charming, bright, high-energy, resourceful and knows how to truly solve for the customer.
Amy Ullman
Principal Solutions Engineer | Salesforce
Esther is a truly exceptional person. During my tenure at HubSpot, she came to the rescue to help train and support several of my customers who needed some extra TLC. This was all above and beyond what she was required to do every day. Kind, supportive, smart, and truly passionate to help people, Esther excels at anything she does. She's an asset to any organization.
Lindsay Romero
VP, Global Capital Markets | Donnelley Financial Solutions
Esther is one of the most passionate people I have ever encountered in the business world. While working with Esther I repeatedly saw her use this passion to help the customers she was working with succeed. Always full of energy and fresh ideas about how to help her customers, Esther would be an asset to many a marketing team.
Will Kavanagh
Staff Business Systems Analyst | HubSpot
Esther is one of the most vivacious, knowledgeable, hard-working, and personable individuals I've had the pleasure of working with at HubSpot. Her wealth of experience in marketing and in life make her a valuable asset to any team.
Steve Haase
Chief Customer Officer | Yada.ai
Esther has tenacity and vibrance second to none. She is extremely dedicated to inbound marketing and works hard to make sure her clients see results. Esther also looks for opportunities where she can impact the company positively be it through special projects, improving processes, or helping customers reach the goals they set out to achieve.
Esther is also bilingual, has a great communication style with customers, and takes feedback well.
Dolly Howard
Inbound Marketing & HubSpot Consultant | Self-Employed
Esther has a burning passion for content and Inbound marketing, you can see this come through only moments after speaking with her.
Pete Raymond
Strategic Accounts - Customer Success Manager | Klaaviyo
Esther is an extremely valuable employee and co-worker. She was eager to learn and was never afraid to step up from day 1. Esther also learned quickly, exudes a positive/happy attitude, understands all areas of business, and promotes a synergy with other departments. Other areas where Esther stands out are understanding team work, whether she was a leader or a team member, she was always willing and enthusiastic to be either. I think Esther is an excellent candidate for employment or partnerships and I hope to work with her again in the future.
Brian Hoenig
Website Service Manager | Notified
It was a pleasure.
Esther is a very reliable employee and a key member of our team. She meets deadlines and knows the importance of a deadline.
Esther is timely and a great communicator.
Graduating from BU! Great Student.
Roger Tower
Managing Owner | Tower Agency
Esther was extremely helpful during on-the-job training. She showed me the ropes at IDL and I thoroughly enjoyed working with her.
Pete Federman
Assistant Professor | UMass Boston
